CAMFED Business Guides are young women in the CAMFED Association who have the skills and passion for enterprise, and experience of running successful businesses themselves.
Business Guides help their peers to start and grow successful businesses, so that they can create sustainable jobs for themselves and others, build a brighter future, and enable the next generation of children to thrive in school.
The interactive six month program combines training, peer mentoring and connects young women to markets and interest-free finance opportunities.
The Guides are supported by partners and District Business Committees (DBCs) – groups of female entrepreneurs, local government representatives, gender advocates, and business & community leaders – who build local-level support for young women’s entrepreneurship.
The trained Business Guides then deliver weekly workshops to small groups of female entrepreneurs, applying knowledge to their own business data or using real-life scenarios and case studies. The sessions cover everything from business finance and marketing to customer service and business growth through technology.
CAMFED Association member Mwinji, from Isoka district in Zambia, accessed business training and a loan. With her business expansion, she is able to support herself as well as providing two girls in her community with school uniforms, books and school fees.
Business Guides share opportunities in male-dominated sectors and amplify the stories of women who have succeeded in these spaces.
The Guides deliver skills and training sessions that explore how women can:
- Balance multiple responsibilities
- Access networks
- Collaborate with other women for impact
The sessions offer opportunities to reflect on variables that affect women’s entrepreneurial success including:
- Asset ownership
- Decision-making power
- Financial inclusion