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As it launches its 2017 Seasonal Appeal, the Financial Times today looks back on its partnership with Camfed, the FT’s first ever Seasonal Appeal partner a decade ago.

Andrew Jack describes how readers’ generosity supported Camfed to unleash the potential of its alumnae, who each on average support two more girls from their community to go to school.

A decade ago, two consecutive FT appeals raised more than £2.2 million for Camfed, thanks to the incredible generosity of its readership, enabling us to support more than 7,500 girls to go to school, and to expand the programme into a fifth country, Malawi. In-depth appeal articles allowed Camfed to focus on issues around accountability and returns on investment in international development, the transformational power of girls’ education, and its remarkable multiplier effect.

Young women like Alice — who now works with district officials, schools and communities to keep girls in school and out of child marriage — benefitted from the support network of mentors Camfed created for girls in and after school. Alice spoke to the FT about her personal journey, her tertiary education, and her future plans. She is a leader in the CAMA network, which has just celebrated reaching a membership of 100,000 activists for girls’ education. Alice is a key advocate in Camfed’s current #UnlockFutures appeal, which sees donations doubled by the UK government through UK Aid Match until 10 January 2017.

The FT appeal a decade ago enabled Camfed to launch its girls’ education programme in Malawi. (Photo: Eliza Powell/Camfed)

Read the FT article about CAMFED’s life-changing work 

Support our UK Aid Match Appeal:  #UnlockFutures 

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