The activism of CAMFED Learner Guides like Dyness, Naomi and Chise in their remote rural communities was deemed an “essential service” by governments during the COVID-19 pandemic. The fact that these young women “first responders” were ready to step up came as a result of CAMFED’s #UnlockFutures UK Aid Match appeal: In 2018 we were able to train 211 additional Learner Guides in Zambia, thanks to the generosity of UK residents, with £1.3 million in donations were doubled by the UK government. At the end of the project this year, they had reached 16,761 marginalized children with My Better World life skills and wellbeing sessions, as well as additional social support. Read how Learner Guides are keeping girls in school and out of child marriage.
Now meet six African teens discovering their power to navigate life’s big challenges in this exciting adaptation of My Better World. CAMFED supported the development of this multimedia series, created by Impact(Ed) International, based around the themes of our curriculum, developed with, and inspired by, the stories of young women like Dyness, Naomi and Chise
Supported by CAMFED and working with young people and educators in five African countries, our partner Impact(Ed) produced 55 My Better World episodes, combining animation with short documentaries, following the adventures of six African teenagers as they face scenarios and make decisions relating to their education, family relationships and friendships. The series explores personal strengths (powers) and the development of life skills, entertaining viewers while fostering social emotional wellbeing. Characters discover opportunities, consequences and their own strengths. At each episode’s core, real people share their experiences in inspiring mini documentaries. These everyday role models – including CAMFED Learner Guides, Association Members and girls supported through school by CAMFED – and their personal stories of struggle, courage, and perseverance highlight the theme of the animated story.
The My Better World TV series has already reached viewers in five countries on nine television networks and in three languages, to a broadcast reach of over 140 million. A radio adaptation was developed in English, Hausa, Somali and Swahili to respond to distance learning challenges amid the COVID-19 crisis. Impact(Ed) International made the episodes freely available to support national educational radio programming in Ghana, Kenya and Nigeria, helping to keep out-of-school learners engaged. CAMFED worked closely with the Ministry of General Education in Zambia to adapt the series to air through the Education Broadcasting Service, as well as on local radio stations. The radio reach across all stations has already been upwards of 76 million
It’s in all of our power to keep girls learning and safe from abuse. By investing in CAMFED, you are catalyzing the power of the most vulnerable girls and young women to create the future they imagine — for themselves, for their communities, and for Africa.
- Read Dyness’ blog: “We can’t afford to lose our future leaders”
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