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We are thrilled that the My Better World television series has won an International Emmy in the Kids: Factual & Entertainment category.

The multimedia series, which follows the adventures of six African teenagers discovering their power to navigate life’s big challenges, was produced by our partner Impact(Ed) International with Fundi Films and MAAN Creative, working with young people and educators in five African countries.

It’s based around the themes of CAMFED’s My Better World life skills and wellbeing curriculum, which is delivered to students by CAMFED graduates trained as peer mentors, or Learner Guides. 

CAMFED colleagues in Tanzania, Ghana and the UK worked closely with the production teams to advise on style, guide character development, host script workshops with students, review storylines, and more. The resulting 55 My Better World episodes combine animation with short documentaries.

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Discover the Emmy-winning series

Audiences have come to love the fictional and real-life characters in the My Better World multimedia series, as they face scenarios and make decisions relating to their education, family relationships and friendships. The teenagers discover opportunities, consequences and their own strengths.

At each episode’s core, real people share their experiences in inspiring mini documentaries. These everyday role models – including Learner Guides, CAMFED Association members and girls supported to go to school by CAMFED – share their personal stories of struggle, courage, and perseverance, highlighting the theme of the animated story.

Watch 'The Free Ride Story'

Adapting My Better World into a television series (available in different languages) has helped its empowering messages to reach many millions of viewers across several African countries. During COVID-related school closures, a radio version in English, Hausa, Somali and Swahili helped respond to distance learning challenges. Impact(Ed) International made the episodes freely available to support national educational radio programming in Ghana, Kenya and Nigeria. CAMFED worked closely with the Ministry of General Education in Zambia to adapt the series to air through the Education Broadcasting Service, as well as on local radio stations.

By the end of 2021, the broadcasts on TV and radio across sub-Saharan Africa had reached more than 200 million people. 

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