Citi TV celebrates young women entrepreneurs with Breakfast Daily interviews

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Martha Fanny Gaisie and Mavis Aboko on Citi TV

Martha Fanny Gaisie and Mavis Aboko appear on Citi TV’s Breakfast Daily show

Citi TV, one of Ghana’s leading television channels, is celebrating young women entrepreneurs through a series of interviews on its popular Breakfast Daily show.

In the most recent, CAMFED Association members and business owners, Martha Fanny Gaisie and Mavis Aboko, shared their experience of entrepreneurship, its benefits to them as individuals, as well as its positive impact on their wider communities. Both young women are from disadvantaged backgrounds and were supported through university by CAMFED and the Mastercard Foundation, before setting up their businesses.


Martha and Mavis on community give-back

“My impact on society includes economic impact through employing people. I have six people who I employ directly and I have also provided start-up capital for four women. I have given educational funding for three girls to complete basic school and provided mentorship for girls in school, reaching about 240 students.” – Martha Fanny Gaisie, CAMFED Association member and agriculture entrepreneur, Ghana

“I have two initiatives with the business, one is on sexual and reproductive health and one is on climate change. It is a give-back service — the only thing CAMFED needs from us is giving back to others in society — so I have opted to educate them on menstrual hygiene and how to mitigate climate change.” – Mavis Aboko, CAMFED Association member and agriculture entrepreneur, Ghana

Watch the interview on Citi TV's Facebook page

CAMFED Ghana is an implementing partner of the Mastercard Foundation Young Africa Works strategy, which focuses on finding solutions to the youth employment challenge and reducing poverty in Africa by supporting young people – especially women – into dignified and fulfilling work. Our priorities include creating pathways through Technical and Vocational Education and Training (TVET), business start-ups, and business growth. 

Through the partnership we provide some business loans to young women from disadvantaged backgrounds who are between the ages of 18 and 35 and are looking to start or grow their enterprise and create employment for others. Please contact CAMFED Ghana for more information.

And stay tuned during 2022, to see young women’s expertise showcased in one or two interviews per month on Citi TV.

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In this country there are so many unemployed young people, so when I started university I was already thinking of business ideas. I didn’t want to complete my studies and find myself without opportunities, and getting into entrepreneurship also meant I could pursue something I was really passionate about. I started my groundnut processing business, called Influx Groundnuts Products, in January 2019.



Business start-up kits for graduates in Ghana

As global events continue to impact economies in Africa and around the world, business ventures provide a means for school graduates to support themselves, their families, and communities by creating jobs and prosperity. CAMFED assessed the business needs of the entrepreneurs and awarded kits and equipment to the successful applicants based on their individual requirements.


Citi TV: Learn about more women-led businesses

In February 2022, food entrepreneurs Amina Mutawakil and Dorcas Babet Kwofie shared their experiences on Citi TV’s Breakfast Daily show. They discuss how being Mastercard Foundation Scholars at CAMFED Ghana helped them overcome challenges to their studies and their businesses during the pandemic, as well as their development as leaders and mentors.

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